Facebook Is Smarter Than All Of Us
We know this title can be a little crazy, but it’s true! As more users are logging onto Facebook and Instagram, the Facebook Machine is learning. From likes to clicks, from friend requests to pokes, Facebook’s algorithm is always learning.
What Facebook is doing is collecting that data and pushing content and ads to you that you have shown interested too. For example, if you are out watching cat videos, Facebook will push information and ads related to cat videos based on your interaction with that. Likewise, if you go and visit a site that has a Facebook Pixel installed, Facebook knows that you like things related to that website.
Where this becomes critical to your business is 1) having a pixel properly installed to your website, and 2) finding the right audience to speak to. We will cover more information on another post to learn how to find your right avatar.
- Facebook Pixel – A piece of code for your website that lets you measure, optimize and build audiences for your ad campaigns. (Facebook Pixel Information) How does this benefit you? Creating audiences from a website visit is the low hanging fruit to achieve your goals with social marketing. You can always learn more about the pixel within Facebook Business.
- From tracking your audience on your Facebook Page and Website Visitors, you are able to understand a lot more about what they like and follow as well. With that information, you can work to target a wider audience to gain more reach and more customers. An example of this would be knowing that 75% of your followers that are females, like Crossfit, and have a favorite coffee shop. With that information, you are able to create an audience outside of your own and send ads to them for what you are looking to achieve (aka – selling a physical product, free download or brand awareness).
Like we mentioned above, the Facebook Algorithm is an ever learning system that is smarter than we are. Make sure you are taking full advantage of these free tools Facebook offers and if you need help with any of this, please reach out to us today!