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Messaging apps are making it easier for brands to exchange instant messages with their customers. Available across many platforms they often use chatbot technology to conduct automated conversations. However, they are also being used for many different roles from conversations to taking payments. For many brands, messaging apps are preferred to social media platforms. This leaves an opening for businesses to connect with their customers through a new channel. So why are they so popular and starting...

Brand voice is more important than ever. With so many channels available to communicate with your customers along their journey, remaining consistent in customer experience should be at the forefront of your marketing strategy. Consistency is an elusive mistress, especially with consumers becoming more aware that brands are constantly trying to interact with them. Because of this, omnichannel marketing plays a vital role in integrating offline and online experiences. What is Omnichannel Marketing? Omnichannel marketing uses an integrated...