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Analytics, Business, SEO, Technology, Website

Personalization has raised customer expectations for how brands communicate with them. Generic information no longer cuts it. Instead, your customers want you to show them how well you know them and how you are better able to meet their needs. Email marketing personalization allows you to send the most relevant messages to your customers, so they are more likely to respond in a positive way.  When your email campaigns target the individual instead of the masses, your...

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Advertising, Analytics, Business, Facebook, SEO, Technology, Website

You’ve probably put a lot of time and effort into good content writing. That’s important because your blog and content still matter. However, if you are using that content writing in the wrong context you can see your marketing efforts backfire. More and more people are paying attention to how and where content is fed to them especially when checking social media postings. If things don’t jibe with their expectations, suddenly even high-quality content is reduced...

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Advertising, Analytics, Business, Facebook, Technology, Website

It used to be companies had a bit of wiggle room to decide whether or not they wanted to include video marketing in their strategy. However, that train has left the station. Today you can’t survive on text-based content alone. The undeniable power of video has made it the marketing tool of choice, not only for savvy companies looking to raise their digital marketing bar but also for the targets they are trying to reach. With...

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Advertising, Business, Facebook, Technology, Website

Small business advertising can seem costly and difficult to tackle. However, you’ll find exceptional value in online advertising. While all the hubbub over-analysis, keywords, and bidding gets confusing, the benefits of nailing an online advertising campaign make it well worth the investment to advertise online.    Highly Targeted Audiences There are no broad strokes in online advertising unless you want them for some reason. Instead, you can drill down to the most specific audiences and adjust your small business...

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Advertising, Business, Facebook, Technology, Website

Social media exploded in 2018 with over 244 million users in the U.S. alone. While that number is enough to encourage any business to hook their little red wagon to this marketing phenomenon, perhaps more importantly, 77 percent of small businesses in America use social media for sales and marketing. That leaves any company across just about any industry eating the dust of their competitors if they aren’t leveraging this highly effective tool. Here we explain...

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Advertising, Business, Facebook, Technology, Website

Small businesses tend to depend on a small group of people to manage a broad list of duties. In fact, many try to run with the owner juggling all the needs of the business. Marketing often tends to be one of the areas that get left behind when it comes to a small business budget. As well, depending on your own team to create advertisements, websites, and marketing materials often seems the most cost-effective way to...

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Advertising, Analytics, Business, Facebook, Technology, Website

Many small businesses are content to build a website with the view that if they build it, they will come. However, knowing that pretty much every company has a website, the competition is stiff. While a website is a step in the right direction, if you don’t continue to contribute new content and aren’t tracking traffic, you really aren’t using your website to any positive ends. Your website traffic offers valuable insight, making tracking the best...

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