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Small business advertising can seem costly and difficult to tackle. However, you’ll find exceptional value in online advertising. While all the hubbub over-analysis, keywords, and bidding gets confusing, the benefits of nailing an online advertising campaign make it well worth the investment to advertise online.    Highly Targeted Audiences There are no broad strokes in online advertising unless you want them for some reason. Instead, you can drill down to the most specific audiences and adjust your small business...

Social media exploded in 2018 with over 244 million users in the U.S. alone. While that number is enough to encourage any business to hook their little red wagon to this marketing phenomenon, perhaps more importantly, 77 percent of small businesses in America use social media for sales and marketing. That leaves any company across just about any industry eating the dust of their competitors if they aren’t leveraging this highly effective tool. Here we explain...

It’s not uncommon for small businesses to question their marketing investment decisions. While many view content as the be-all and end-all of online marketing, others find themselves asking “Is SEO worth it?” Search Engine Optimization is far from dead, and in fact, is one of the most important marketing strategies you can embrace. Without it, you remain unseen while your competitors continue to reap the rewards of their SEO efforts. Here’s why SEO is worth it,...

Small businesses tend to depend on a small group of people to manage a broad list of duties. In fact, many try to run with the owner juggling all the needs of the business. Marketing often tends to be one of the areas that get left behind when it comes to a small business budget. As well, depending on your own team to create advertisements, websites, and marketing materials often seems the most cost-effective way to...

Many small businesses are content to build a website with the view that if they build it, they will come. However, knowing that pretty much every company has a website, the competition is stiff. While a website is a step in the right direction, if you don’t continue to contribute new content and aren’t tracking traffic, you really aren’t using your website to any positive ends. Your website traffic offers valuable insight, making tracking the best...