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Personalization has raised customer expectations for how brands communicate with them. Generic information no longer cuts it. Instead, your customers want you to show them how well you know them and how you are better able to meet their needs. Email marketing personalization allows you to send the most relevant messages to your customers, so they are more likely to respond in a positive way.  When your email campaigns target the individual instead of the masses, your...

You’ve probably put a lot of time and effort into good content writing. That’s important because your blog and content still matter. However, if you are using that content writing in the wrong context you can see your marketing efforts backfire. More and more people are paying attention to how and where content is fed to them especially when checking social media postings. If things don’t jibe with their expectations, suddenly even high-quality content is reduced...

It used to be companies had a bit of wiggle room to decide whether or not they wanted to include video marketing in their strategy. However, that train has left the station. Today you can’t survive on text-based content alone. The undeniable power of video has made it the marketing tool of choice, not only for savvy companies looking to raise their digital marketing bar but also for the targets they are trying to reach. With...

It’s not uncommon for small businesses to question their marketing investment decisions. While many view content as the be-all and end-all of online marketing, others find themselves asking “Is SEO worth it?” Search Engine Optimization is far from dead, and in fact, is one of the most important marketing strategies you can embrace. Without it, you remain unseen while your competitors continue to reap the rewards of their SEO efforts. Here’s why SEO is worth it,...

Many small businesses are content to build a website with the view that if they build it, they will come. However, knowing that pretty much every company has a website, the competition is stiff. While a website is a step in the right direction, if you don’t continue to contribute new content and aren’t tracking traffic, you really aren’t using your website to any positive ends. Your website traffic offers valuable insight, making tracking the best...

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