The Importance of Social Media Marketing for Small Businesses
Social media exploded in 2018 with over 244 million users in the U.S. alone. While that number is enough to encourage any business to hook their little red wagon to this marketing phenomenon, perhaps more importantly, 77 percent of small businesses in America use social media for sales and marketing. That leaves any company across just about any industry eating the dust of their competitors if they aren’t leveraging this highly effective tool. Here we explain the importance of social media marketing for small businesses and why it is vital to your marketing strategy.
Increasing Brand Awareness
Many smaller businesses fail to see the opportunity that lies in brand awareness. Combine that with a failure to get how important social media is, and it could be a recipe for disaster. You see, people love social media. And for once, people actually do consider ads and the brands placed in front of them when they scroll their favorite pages. In fact, 60 percent of Instagram users admit they discover new brands using the platform. If you aren’t finding your ideal target market through social media, your ideal target marketing is finding your competitors.
The Human Side of Social Media
Today it’s not enough to have a great or unique product or service. Consumers want to feel good when they choose your company. In order to feel good about it, they need to see the human side of your business. When you engage people through social media posting, you create real relationships. This is a meaningful way to connect people to your team – your people. When you offer a glimpse into what you stand for, how you interact with your community, how you support the environment, how you commit to fair trade, etc. you make a statement about who you are. In turn, people feel trust in your brand.
Inexpensive Lead Growth
It is a single simple word, but it is crucial to your success. Social media posting and advertising promote growth. You drive more traffic to your website, but even better you can tie in your marketing campaigns to grow leads. Car company Renault used Facebook lead advertising to gather leads and successfully met their goals. However, they also did it at almost 8 times lower the cost per lead than using ads sending users to a lead form.
This is why social selling has become such an important tool to so many companies. Suddenly the whole sales funnel process becomes easier when social media becomes your wingman. You reach your target audiences in meaningful ways and bring qualified leads closer to your sales team or shopping cart more quickly.
Remain Top of Minds
With users logging into social media platforms several times a day, you have endless opportunities to connect with them. When you use a combination of well-placed creative advertising with relevant social media posting you remain top of mind. You can reach out to customers and provide up to date info on what you have to offer based on the person’s habits, the time of year, a new product launch, and more. You can even partner with like-minded companies to create intriguing cross-promotions.
Social media creates brand awareness, instills brand trust, and keeps you top of mind to promote inexpensive lead growth. Contact us today for more information.